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LLMSEO and AEO — built for law firms, not adapted for them

Your best clients are searching ChatGPT for legal counsel. Your competitors are the answer.

We run 20 of the highest-value AI searches in your market — the exact queries your GC clients, HR directors, and startup founders are using right now. Every gap gets a dollar estimate. Then we close them.

What firms typically find: An average of $840,000 in annual case value currently going to competitors — based on practice area case value benchmarks across the top 20 US legal markets.
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NYC employment law — 20 queries tested Your firm: 2 / 20 cited
wrongful termination attorney NYC Ogletree Deakins Not cited $75k
EEOC complaint lawyer Manhattan Littler Mendelson Not cited $50k
employment discrimination firm NYC Fisher Phillips Not cited $120k
executive wrongful termination lawyer You’re cited $300k
~$840K
avg annual case value gap identified per audit
3 in 4
firms cited in fewer than 5 of 20 highest-value queries
15 min
report delivered to your inbox
50+
jurisdictions where your content is reviewed before it publishes
What’s happening right now

Here’s what’s happening in your market

“wrongful termination attorney Chicago”

When a GC types this into ChatGPT, an AI answer appears. It names specific firms. One firm appears in 17 of 20 related queries. Is it yours?

“best IP attorney San Francisco”

When a CTO asks Perplexity for IP counsel, the same 3 firms dominate. This is not luck. It is a specific content architecture most firms have never built.

Every query your competitors own

Each query your competitors appear in and you don’t has a case value attached to it. That value is usually six figures annually — we calculate it exactly.

The process

How we close your AI citation gaps

1

You get your citation report

Tell us your firm, practice area, and city. We run the 20 highest-value AI queries in your market — the exact searches your ideal clients use right now. Each checked across ChatGPT, Perplexity, and Google AI Overviews.

2

You see your gaps — not traffic

Every gap is assigned an estimated annual case value. You see exactly which competitors are capturing what, denominated in dollars, not impressions or rankings.

3

We close them — compliantly

Bar-compliant articles, entity authority placements, and schema — all designed to make AI engines cite your firm. Every piece reviewed against your state bar’s advertising rules before it publishes.

Start here

Your AI Citation Report — in 15 minutes

Find out which AI searches are sending your cases to competitors — and what each gap costs you in annual case value. 20 queries. Three AI sources. A prioritised action plan.

  • ChatGPT, Perplexity, and Google AI Overviews
  • Practice-area case value estimates on every gap
  • Real competitor firm names — not anonymised placeholders
  • Prioritised action plan with recommended content types
  • No sales call. No commitment. Yours to keep.
$197 one-time

Report delivered within 15 minutes. No subscription. No agency relationship required. Every audit buyer gets one complimentary follow-up call.

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Not ready to pay? Get your top 5 gaps free:

Monthly retainers

Close every gap. Own every AI answer.

For firms ready to move from the citation audit to systematically owning their AI search landscape.

Foundation

Own the AI answers for your primary practice area

$6,500/mo

Single practice area · 10–25 attorneys

  • Monthly citation audit — 20 queries
  • 4 AEO-optimised articles
  • 2 entity authority placements
  • State bar compliance review on all content
  • Monthly AI Landscape Report

Dominance

Make your firm the definitive AI citation for your market

$13–15k/mo

Unlimited queries · 50+ attorneys

  • Unlimited query mapping
  • 12–16 articles/month
  • Full entity authority programme
  • Competitor response content
  • Bi-weekly strategy calls
Before you decide

The questions managing partners ask

Is AI search actually driving real legal cases yet?

Yes. ABA research shows 96% of people seeking legal advice begin their search online — and the shift to AI as the first search layer is fastest among the exact corporate buyers B2B law firms want: GCs, HR directors, and founders. These are heavy AI tool users by profession. Firms appearing in AI answers are receiving inbound enquiries they cannot otherwise explain. Firms that do not appear are watching unexplained traffic declines. The window where citations are unclaimed is open now — it will not stay that way.

Can I trust your case value estimates?

The estimates use published average legal fee data by practice area and query type — the same benchmarks used by legal market analysts. We use the mid-point average, not the top end, and every figure is labelled as an estimate throughout the report. The purpose is prioritisation: a $120,000-per-case query deserves more attention than a $5,000-per-case query. If you want to apply your firm’s own average case value to the report, the Priority Actions tab is built for exactly that.

My current agency handles our SEO. How is this different?

Traditional SEO and AI citation strategy are different disciplines. An agency ranking your content on Google is not building the entity authority signals, FAQ schema architecture, or structured answer patterns that AI engines use to decide who to cite. Most agencies offering “AI SEO” are applying standard SEO tactics to an AI problem. The citation audit shows you exactly where your firm stands in AI answers specifically — independent of your Google rankings. Many firms with strong Google presence have near-zero AI citation rates.

Your competitors’ citation rate went up this month. Has yours?

$197. 15 minutes. The exact queries your competitors are winning in AI search — and what each one is worth in annual case value.

Get My AI Citation Report — $197