Our Compliance Commitment
Every piece of content we produce is reviewed against applicable bar advertising rules before it reaches a client or goes live. Compliance is a workflow step, not a disclaimer.
AI-generated legal content is attorney advertising
ABA Formal Opinion 512 (2023) confirmed that attorneys are personally responsible for AI-assisted or AI-generated marketing content under the same Model Rules of Professional Conduct that apply to any other advertising — specifically Rules 7.1, 7.2, and 7.3. Individual state bars apply their own requirements on top of the ABA framework, and those requirements vary significantly.
The Florida Bar issued 127 ethics complaints involving AI-generated advertising content in 2024 alone. In New York, all advertising content must include an “Attorney Advertising” notice and be filed with the NYSBA within 30 days of first use. In California, testimonials require jurisdiction-specific disclaimers.
CitedCounsel operates in a field where the line between marketing content and attorney advertising is legally significant. We treat bar compliance as a non-negotiable part of our delivery — not an optional add-on, and not something we disclaim and leave for clients to handle.
Four compliance practices built into every engagement
Jurisdiction-specific review
Every article, FAQ, and placement we produce is reviewed against the advertising rules of the jurisdiction(s) where the client practices. For clients in New York, California, Florida, and Texas, this review is handled in-house. For additional jurisdictions, we work with ethics consultants who review content before it goes live.
Required disclosures included
We include “Attorney Advertising” notices and required disclaimers on all relevant content, properly formatted for the applicable jurisdiction. These are not added after the fact — they are part of the content template from the first draft.
No performance guarantees
Our content does not contain claims that imply guaranteed results. Case value estimates are always labelled as estimates. Any description of client outcomes is accompanied by the required “prior results do not guarantee a similar outcome” disclosure.
Client review before publication
Every piece of content is delivered to the client attorney for review and approval before it is published or submitted anywhere. The attorney’s sign-off is a required step in our production workflow, not an optional check-in.
What we do not do
- × We do not publish content on behalf of clients without their explicit approval
- × We do not make claims about specific case outcomes without required disclaimers
- × We do not use client testimonials without verifying compliance with applicable state bar rules
- × We do not operate in jurisdictions where we have not reviewed the applicable advertising rules
Questions about our compliance process?
We are happy to walk through how compliance review works for your specific jurisdiction and practice area.
Contact usThis page describes CitedCounsel’s internal compliance practices. It does not constitute legal advice. Law firms should consult with their own ethics counsel regarding advertising compliance obligations.