Find Out Which AI Searches Are Sending Your Cases to a Competitor
In 15 minutes, you’ll know exactly which queries ChatGPT, Perplexity, and Google AI Overviews are answering with your competitor’s name instead of yours — and what those queries are worth in annual case value.
Report delivered to your inbox within 15 minutes. No subscription. No sales call.
Your clients are searching AI before they call you
When a GC needs employment counsel, they don’t start with Google anymore. They open ChatGPT and type “best employment law firm in [city].” When a CTO needs patent advice, they ask Perplexity. When an HR director needs to recommend an attorney to their CEO, they check what Google AI Overview says.
What does it say about your firm? If you don’t know, this audit will tell you — in 15 minutes.
Exactly what you’ll get
Your report covers 20 high-value queries in your practice area and city — the exact searches your ideal clients are running in ChatGPT, Perplexity, and Google AI Overviews right now. For each query, you’ll see:
- Who is being cited — which firms appear when those queries are asked
- Whether your firm appears — with a citation score for each AI source
- What each gap costs — an estimated annual case value for every query where you’re invisible
The report comes as a three-tab spreadsheet:
Executive Summary — your overall citation rate, top 5 highest-value gaps, and a competitor leaderboard showing who is capturing the most AI-referred case value.
Citation Breakdown — all 20 queries, source by source (Perplexity, Google AI Overview, ChatGPT), with every cited firm listed.
Priority Actions — your 12 highest-priority queries ranked by case value × citation gap, each with a recommended content type to capture the citation.
What a citation gap actually costs
A wrongful termination query in New York has an estimated average case value of $75,000. If that query consistently cites a competitor instead of your firm, and a potential client acts on that citation, that is $75,000 that never reaches your intake.
Across 20 queries, the typical mid-size employment law firm in a major US market is sitting on $500,000 to $2,000,000 in estimated annual case value that AI search is currently directing elsewhere. You cannot fix a gap you cannot see. This audit shows you the gap.
Simple. Fast. Specific.
- Enter your firm details — name, practice area, city, and up to 5 competitors
- Pay $197 — secure checkout via Stripe
- We run the audit — 20 queries tested across ChatGPT, Perplexity, and Google AI Overviews, citations extracted, case values assigned
- Your report arrives — three-tab XLSX in your inbox within 15 minutes
No sales call. No agency relationship. No commitment. If the report surfaces a gap you want to close, you’ll have a clear roadmap to do it.
Right for you if:
- You run a mid-size US law firm (10–50 attorneys) in employment law, IP/patent, commercial litigation, or M&A/corporate
- Your ideal clients are GCs, executives, founders, or HR directors — people who use AI heavily for research and vendor discovery
- You have heard about AI search and LLMSEO but have no idea where your firm actually stands
- You want a factual baseline before committing to any marketing engagement
Not right for you if:
- Your practice area relies primarily on consumer referrals, directory listings, or walk-in traffic (personal injury, criminal defense, family law)
- You are a solo practitioner or a firm with fewer than 5 attorneys
Frequently Asked Questions
How is the case value estimate calculated?
Each query is assigned an estimated case value based on average legal fee data for that practice area and query type. Figures use the mid-point average — not worst-case or best-case. The estimates are labelled clearly as estimates throughout the report. They are benchmarks for prioritisation, not billing projections.
Which AI sources are checked?
Perplexity Sonar Pro, Google AI Overviews (via SerpAPI), and ChatGPT (via OpenAI API). Each query is checked against all three sources independently, so a firm can be cited in one source but not others.
Does the audit include recommendations?
Yes. The Priority Actions tab ranks your 12 highest-value citation gaps and assigns a recommended content type for each — FAQ article, practice area authority page, comparison piece, or sub-practice page.
Is this audit compliant with bar advertising rules?
The audit itself is research data, not advertising content. No marketing claims are made about your firm in the report. The report is for your internal use only.
What if I want help closing the gaps?
Within 48 hours of receiving your report, you will get a follow-up email with two options: an AI Visibility Accelerator (one-time project, $9,500) or a monthly retainer starting at $6,500/month. Neither is required. The audit is complete on its own.
Know where you stand in 15 minutes
$197. 20 queries. Three AI sources. A complete picture of your firm’s AI citation gaps and what they cost.
Report delivered within 15 minutes to the email address you provide. No subscription. No recurring charge. No sales call required.
CitedCounsel specialises exclusively in LLMSEO and Answer Engine Optimisation for law firms. This audit uses real-time data from Perplexity Sonar Pro, SerpAPI, and OpenAI. Case value estimates are based on industry average fee data and are for informational purposes only. Individual results will vary. Attorney Advertising where applicable.