We measure where your firm stands when buyers search for what you do, then we fix what is fixable and hold it.
Every engagement starts with the Free Search Check, so you see the problem before you buy anything.
Free. No call attached, and no card.
Step 1: The Free Search Check
Where your firm ranks on searches for your practice in your market, and whether each one is inside Google’s top 15, the cutoff we measured for Google AI Overviews.
- Which of the 7 directories carry you, and whether what they say about you is correct.
- Every query marked winnable or not winnable, with the reason.
- A calculator you drive with your own average fee.
- One fix you can make yourself.
Step 2: The Source Fix
One new page, built for one term that is currently sending clients to a competitor, and that your firm has not covered. $300, credited in full against a retainer.
Built within 48 hours of your go-ahead. We never touch your site. You approve it before it goes anywhere, and if you want it you copy it onto your own domain.
Rank checked at day 7 and again at day 30. You get both numbers, because a single reading is a statement about when somebody chose to look.
The term has to be worth at least 10 times the fee over a year, at what advertisers pay for the clicks. On the 12 firms we measured that test passed for half and failed for the other half.
Step 3: Referred and Found
For firms that want the gaps closed and held.
Referred and Found
The gaps closed, then held
Single firm, one practice focus at a time
Month to month, no minimum term.
- Query triage across the practice, re-measured on a rolling window rather than one reading.
- Off-site authority work, which is where the evidence actually points.
- One upstream referrer channel built and run each quarter, with every introduction recorded.
- A compliance screen against your own state bar’s advertising rules on everything we produce.
A referrer channel that produces no named introductions in 2 quarters gets replaced.
Employment, IP, commercial litigation and M&A firms, 10 to 50+ attorneys
Wrongful termination, discrimination, wage and hour, non-competes, executive disputes. Employer side and employee side.
Patent prosecution and litigation, trademark disputes, trade secrets, copyright.
Contract and shareholder disputes, M&A advisory, startup counsel.