Vinay Koshy 
Most law firm marketing conversations happen in the wrong currency. This article explains exactly how to calculate the case value of an AI citation gap — and how that reframes the investment decision.
A citation audit of 10 mid-size employment law firms in New York City. One firm appeared in 17 of 20 queries. Four appeared in none. Here is what the data showed — and what explains the gap.
AI search has become the first stop for GCs, HR directors, and founders seeking outside employment counsel. Most mid-size employment law firms are completely absent from these answers — and the case value implications are significant.
