Insights on LLMSEO and answer engine optimisation for law firms.
Most law firm marketing conversations happen in the wrong currency. This article explains exactly how to calculate the case value of an AI citation gap — and how that reframes the investment decision.
A citation audit of 10 mid-size employment law firms in New York City. One firm appeared in 17 of 20 queries. Four appeared in none. Here is what the data showed — and what explains the gap.
AI search has become the first stop for GCs, HR directors, and founders seeking outside employment counsel. Most mid-size employment law firms are completely absent from these answers — and the case value implications are significant.
